A project for a social advertising competition by Mads agency for Nochlezhka. Although the work was not implemented, it was acknowledged by Nochlezhka.
The concept involves a yellow door art object that can be installed in one of the city’s central squares. The door not only draws attention to Nochlezhka’s work but also literally declares that there is a way out of homelessness.
The door features a plaque that reads "EXIT" and provides information for potential donors, including a QR code for donations. On the other side of the door, there could be information for homeless individuals, such as a map of places where they can find shelter.
